MATT ERICKSON
Strategic Brand Consultant
Simply put, I build brands that accelerate material growth in your market segment. In fact, I’ve been growing brands across healthcare startups and Fortune 500s for the past 15+ years, including Microsoft & Amazon.
ABOUT ME
Agency Expert
I’m a strategic marketing leader with over 15+ years of agency experience driving brand growth and creative impact for Fortune 500 companies and high-growth tech startups. My background includes leading integrated campaigns, digital strategy, and brand positioning for globally recognized brands like Microsoft, Amazon, and Teladoc. With a strong foundation in tech and six years of specialized focus in healthcare, I’ve built scalable strategies that align marketing with sales, strengthen market relevance, and accelerate growth. My work has been recognized by Becker’s Health, The Webby Awards, Newsweek, and the Inc. 5000 for its innovation and results. I bring a balance of vision and execution—combining data-driven insights, human-centered design, and cross-functional leadership to deliver measurable outcomes.
Consulting Strategy
- Research + Discovery
- Naming + Logo Design
- Brand Strategy + Development
- Audience Surveys + Workshops
Creative Development
- Brand Asset Creation
- Video Scripting + Editing
- Web Design + Development
- Print + Packaging Design
Marketing Management
- Media Kit Development
- PR + Communications
- Reporting + Analytics
- Product + Growth Marketing
Healthcare Focus
I’ve led marketing strategy across multiple virtual health startups—including Recuro Health, Competitive Health (CHI), Transperra Health, Basic Benefits, and Axon Strategies—driving brand growth, performance, and measurable results. At CHI, I built and led a top-performing marketing team, earning four consecutive Inc. 5000 wins and positioning the company for acquisition by Recuro. Post-acquisition, I helped evolve Recuro’s go-to-market strategy, expand brand presence, and integrate its platform. I led a full-funnel strategy that drove profitability within two years and earned Newsweek recognition as a “Top Digital Health Company”. My work spans B2B and B2B2C marketing, including HIPAA-compliant engagement campaigns and scalable, self-service programs for TPAs, brokers, and health plans—delivering higher utilization, quality scores, and marketing-driven outcomes.
Healthcare Strategy
- Market Research + Positioning
- Product Marketing + Messaging
- Audience Engagement Analysis
- Deal Stage Campaigns
Brand Development
- Identity Alignment
- Creative Storytelling
- Asset Management Systems
- Co-branded Materials
Growth Marketing
- Campaign Optimization
- Patient Utilization Outreach
- PR + Communications
- B2B + B2B2C Segmentation
SHOWCASE
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Strategic Brand Consultant
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Strategic Brand Consultant
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EXPERIENCE
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Recuro Health
2 Years | 5 Months
DIRECTOR OF MARKETING
Aug 2021 – Present
Fully Remote
Acquired by Recuro Health in August 2021. As Recuro’s Marketing Director, I manage all marketing operational processes spanning strategy, optimization, and growth opportunities. Here, I mentor a team of content writers, designers, and digital marketers that execute campaigns across our business – including lead generation, provider recruitment, and member engagement.
Skills
- Leadership
- Communication
- Creative Direction
- Marketing Strategy
- Business Strategy
- Digital Marketing
- Project Management
- Branding & Identity
Competitive Health
8 Months
DIRECTOR OF MARKETING
Jan 2021 – Aug 2021
Fully Remote
As Competitive Health’s Marketing Director, I oversee all strategy engagement for our virtual healthcare products which span over 40+ unique offerings. These responsibilities include managing vendor relations, channel communications, PR distribution, and marketing campaigns for our various services.
Skills
- Campaign Management
- Art Direction
- Email Marketing
- Business Strategy
- Digital Marketing
- Brand Development
- Healthcare Campaigns
- Content Development
Microsoft
10 Years
CREATIVE DIRECTOR
Mar 2011 – Feb 2021
Fully Remote
During my agency tenure at Exsilio Solutions, I served various Microsoft teams as a consultant including the Microsoft Partner Network, Dynamics, MSN, and Azure DevOps. Because our agency was a Certified Microsoft Partner with v-dash vendor credentials, I had the opportunity to work closely with Microsoft stakeholders on a 1-to-1 basis across several high-profile projects and events including Microsoft MIX, Microsoft BUILD, TechEd, and ImagineCup.
Skills
- Account Management
- Business Development
- Marketing Strategy
- Paid Advertising
- Visual Design
- Digital Marketing
- Content Strategy
Amazon Web Services
5 Years | 6 Months
CREATIVE MARKETING MANAGER
Sep 2015 – Feb 2021
Fully Remote
Towards the latter half of my 10-years at Exsilio Solutions, our business objectives expanded from Microsoft Partner opportunities to Amazon Web Services (AWS) contracts. As a result, I assumed a consultative Creative Marketing Manager role where I coordinated with their Web Services team led by Luis Soto and Paula Militaru.
Skills
- User Interface Design
- Creative Direction
- Web Design
- Frontend Development
- User Experience
- Business Consulting
- Wireframe Design
- Userflow Testing
Exsilio Solutions
10 Years
CREATIVE DIRECTOR
Jan 2011 – Jan 2021
2019 - 2021: Creative Director
As Creative Director at Exsilio Solutions, I led a cross-functional marketing team and drove operational improvements that increased efficiency and profitability. I implemented Agile workflows, introduced systems for invoicing and time tracking, and fostered a collaborative team culture. I negotiated over $6M in contracts, led RFP pitches, and built strong client relationships that drove repeat business. My work spanned UI/UX, branding, digital strategy, and creative execution using tools like Adobe Creative Suite, Figma, and WordPress to deliver measurable results.
2015 – 2018: Creative Marketing Manager
From 2015 to 2018, I served as Creative Marketing Manager at Exsilio Solutions, leading art direction, brand strategy, and creative operations across all client campaigns. I managed and mentored a multidisciplinary design team—spanning print, video, and UX—and implemented operational improvements that boosted productivity and team growth. I oversaw key client accounts, drove marketing strategy, and ensured brand consistency across digital, web, and print platforms. My leadership in campaign execution, resource planning, and client relationship management contributed to significant business development and industry recognition, including a Webby Award nomination for Professional Services in graphic design.
2013 – 2015: Senior UX Consultant
From 2013 to 2015, I led front-end UX design as a Senior Consultant at Exsilio Solutions, delivering over 30 application interfaces for clients like Microsoft and Amazon. As a UX SME, I drove over $5M in annual revenue through repeat business and award-winning work, including Microsoft’s Product Release Roadmap tool. I advanced the department’s capabilities by implementing scalable technologies, CRM automation, and CMS customization. I collaborated on product strategy, developed user flows, created high-fidelity prototypes, and ensured accessibility through rigorous usability testing.
2011 -2013: UX Designer
From 2011 to 2013, I served as a UX Designer at Exsilio Solutions, leading interface design for key Microsoft platforms, including the Dynamics Learning Portal and internal tools like Unicorn, CRM, and Compass. I managed UI/UX development for desktop and mobile apps using HTML5, CSS3, and Bootstrap, while also designing digital assets for major events like Build, TechEd, and MIX11. I collaborated closely with stakeholders to align user flows with business goals and mentored junior designers on best practices. My work spanned email marketing, video editing, PPC campaign design, and brand development—earning recognition as Employee of the Year for rebranding Microsoft's Imagine Cup.
Skills
- Creative Direction
- Business Strategy
- Graphic Design
- Campaign Management
- Creative Briefs
- WordPress Design
- Social Media Marketing
- Brand Development
Orange Studios
1 Year | 1 Month
PROJECT MANAGER
Feb 2010 – Feb 2011
Fully Remote
As a contract Project Manager for the development of Orange Studios, I was hired as a remote consultant with the responsibility of overseeing the successful launch of the start-up coworking space in Redmond, WA. Over the project’s 12 month engagement I facilitated the on-site installation of various graphic assets (which I also designed) including custom wall murals and exterior signage.
Skills
- Logo Design
- Brand Development
- Brand Strategy
- Project Management
- Public Relations
- Creative Strategy
- Asset Management
Hourly
$ 120
Hourly- Hourly Contract Model
- Detailed Invoice & Time Reporting
- All Marketing & Design Included
- White Labeling Capabilities
- Perfect for Startups
Retainer15% Discount
$ 6120
Monthly- Monthly Retainer Model
- 1 Resource for 60hrs/Month
- 15% Monthly Savings vs. Hourly
- Additional Resources Available
- Perfect for SMBs
Salary
$ Contact
Email Me- Full-Time Opportunities
- Brand Strategy & Development
- Executive & Team Leadership Roles
- In-Person & Remote Availability
- Perfect for Enterprise/Agencies
AWARDS
CERTIFICATIONS
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| Credential | Issuer | Completed |
|---|---|---|
| Content Marketing | HubSpot Academy | View |
| Email Marketing | HubSpot Academy | View |
| Social Media Marketing | HubSpot Academy | View |
| Certified Scrum Master (CSM) | Mountain Goat Software | View |
| Certified Scrum Master (CSM) | Scrum Alliance | View |
| Certified CSS3 Developer | W3Schools.com | View |
| Certified HTML5 Developer | W3Schools.com | View |
| Bing Ads Accredited Professional | Microsoft | View |
| Digital Marketing | HubSpot Academy | View |
| Google Ads Creative Certification | View | |
| Google Analytics Certification | View | |
| Offline Sale Certification | View | |
| Microsoft Advertising Search Certification | Microsoft | View |
RESUME
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